Diagnostics

• Diagnostic: Marketing Op Model

• Diagnostic: Leadership Evaluation

• Diagnostic: Capabilities Focus

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Guides

• Guide: Mission- and Role-Based Team Workshop

• Guide: RFP Selection

• Guide: Supporting PRIDE & LGBTQIA+

• Guide: Time Audit

• Guide: Future Backward Facilitation Method

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Job Descriptions

• Head of Marketing Strategy & Operations

• Chief of Staff to the Chief Marketing Officer (CMO)

• Head of Creative

• Vice President of Corporate Communications

• Vice President, Revenue Operations

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Newsletters

• Open for Business

• Ever heard of a framework for growth?

• Growth Models: Long term impact comes (mostly!) from creating marketing assets

• Growth Models: Focus on high-CLV advocates to design customer experiences

• Growth Models: Byron Sharp Edition

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Partners

• Stylists

• Guide: RFP Selection

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Reports

• Report: Marketing Effectiveness & Measurement

• Report: ESG Perceptions, Structures, and Measures

• Report: Brand Perception Impact on Revenue, Growth Drivers & Strategies

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Workshops

• Guide: Mission- and Role-Based Team Workshop

• Guide: Future Backward Facilitation Method

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